Cookie Policy

LAST UPDATED: JUNE 27, 2025

This Cookie Policy explains how Pink Boutique ("we," "us," or "our") uses cookies and similar technologies (such as web beacons, pixels, and local storage) on our website, www.pinkboutique.co.uk (the "Website"). It also explains how you can manage your cookie preferences.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner, in accordance with the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations 2003 (PECR), and the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).

WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better Browse experience, and to provide information to the website owners.

Cookies can be "session cookies" (which are temporary and expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

HOW WE USE COOKIES?

We use cookies for various purposes to enhance your experience, improve our services, and understand how our Website is used. Some cookies are essential for the Website to function, while others help us provide a more personalised experience or analyse website performance.

Where cookies process personal data, this processing is carried out in accordance with our Privacy Policy, which you can find [here].

WHY ARE COOKIES USED BY PINK BOUTIQUE?

This website, along with many others, uses cookies which let us tailor the content to fit the needs of our site's visitors. Without cookies we can't guarantee that your website experience will be the best we would like it to be.

None of the cookies we use collect your personal information and they can’t be used to identify you.

YOUR CONSENT MATTERS

Under UK law, we can only store or gain access to information stored on your device through cookies if:

The cookie is strictly necessary for us to provide a service you have explicitly requested (e.g., enabling you to put items in your shopping cart).
You have given us your clear, informed, specific, and unambiguous consent for all other types of cookies.

This means we will ask for your consent before deploying any non-essential cookies. You have the right to withdraw your consent at any time.

TYPES OF COOKIES WE USE AND WHY

We categorise the cookies used on our Website into the following types:

a) Strictly Necessary Cookies (Consent Not Required) These cookies are essential for the basic functionality of our Website and enable you to move around the site and use its features, such as accessing secure areas, adding items to your shopping cart, or remembering information you've entered into forms during a session. Without these cookies, services you have requested (like online shopping) cannot be provided.

Examples of Strictly Necessary Cookies we use include:

Shopping Cart Management: Remembering the items you wish to buy when you go to checkout.
Security: Complying with security requirements for an activity you have requested (e.g., in connection with online banking services if applicable).
Session Management: Identifying you once you have logged online for the duration of your visit to the site (e.g., to prevent a new login prompt each time a new page is loaded).
Form Data: Remembering information you've entered into forms for the current session.

b) Performance & Analytics Cookies (Consent Required - unless specifically exempt and anonymised) These cookies help us to understand how visitors interact with our Website by collecting and reporting information anonymously. They allow us to count visits and traffic sources, measure and improve the performance of our site, and see how our customers shop. This helps us understand what our customers are interested in and stock the correct products.

Please Note: While the DMCC Act allows for certain statistical and performance cookies to be deployed without positive consent, this is a narrow exemption typically applicable only when data is truly anonymous, aggregated, and does not involve the tracking of individual visitors. Given that analytical tools often track individual Browse behaviour (e.g., via IP addresses or unique identifiers), we generally seek your consent for these cookies.

Examples of Performance & Analytics Cookies we use include:

Counting Customers: Measuring the number of unique visitors to our site.
Website Usage Analysis: Collecting information for statistical purposes about how the service or website is used, with a view to making improvements (e.g., which pages are most popular, how users navigate the site).
Google Analytics: We use Google Analytics to gather data on website usage. Google’s privacy policy can be found at: https://www.google.com/analytics/terms/us.html

c) Functionality Cookies (Consent Required) These cookies allow our Website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise.

Examples of Functionality Cookies we use include:

Tailoring User Experience: Remembering your preferred currency, store view, or language.
Website Appearance: Ensuring the online service is displayed in a certain way based on your preferences.

d) Marketing & Advertising Cookies (Consent Required) These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. They may also be used to measure the effectiveness of advertising campaigns.

Examples of Marketing & Advertising Cookies we use include:

Online Advertising: For ad measurement and performance.
Cross-device Tracking: Tracking your activity across different devices.
Social Media Plugins: Cookies set by social media platforms (e.g., Facebook, Instagram) when you interact with their features on our site.
Product Interest: Remembering what products interested you for targeted advertising.

EMAIL AND LINK TRACKING

When we send you emails, we may use technologies similar to cookies, such as web beacons and unique link IDs, to understand how you interact with our communications:

Web Beacons: These are tiny, invisible images placed in emails to tell us whether you’ve opened them, how often, how you interacted with them, which email software and web browser you used, which device you used, and your IP address. This helps us display emails in the best format for your device.
Link Tracking: Our emails may contain hyperlinks with a unique ID. When you click on one of these, we log the click to understand who has clicked through from an email to our Website. We use this information to tailor future emails and website content.
Cookies from Emails: Emails may cause cookies to be set on your device when you download images or when you click on a link.

Consent for Email Tracking: We will only conduct this type of tracking if you have given your explicit consent for us to do so, typically when you subscribe to our marketing emails. You can withdraw your consent for email tracking at any time by updating your preferences in your account settings or by unsubscribing from our mailing list.

HOW TO MANAGE YOUR COOKIE PREFERENCES

When you first visit our Website, a cookie consent banner will appear, allowing you to control your cookie preferences. This banner will offer you clear choices:

"Accept All": To accept all cookie categories.
"Reject All": To decline all non-essential cookie categories.
"Manage Preferences" / "Cookie Settings": To customise your choices and select which categories of non-essential cookies you wish to accept or decline.

You can change your cookie preferences at any time by clicking on the "Cookie Settings" link, typically found in the footer of our Website. This will allow you to revisit the consent banner and adjust your choices.

You can also manage cookies through your web browser settings. Most browsers allow you to:

See what cookies are stored on your device and delete them.
Block third-party cookies.
Block cookies from specific sites.
Block all cookies from being set.

Be aware that restricting cookies may impact the functionality and features of our Website and other websites you visit. For more general information on how to manage cookies through your browser, you can visit: https://www.aboutcookies.org/

LIST OF COOKIES WE COLLECT

The table below lists the cookies we collect and what information they store:

COOKIE NAME	COOKIE DESCRIPTION
CART	The association with your shopping cart.
CATEGORY_INFO	Stores the category info on the page, that allows to display pages more quickly.
COMPARE	The items that you have in the Compare Products list.
CURRENCY	Your preferred currency.
CUSTOMER	An encrypted version of your customer ID with the store.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores the Customer Segment ID.
EXTERNAL_NO_CACHE	A flag, which indicates whether caching is disabled or not.
FRONTEND	You session ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The most recent product you have viewed.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.
POLL	The ID of any polls you have recently voted in.
POLLN	Information on what polls you have voted on.
RECENTLYCOMPARED	The items that you have recently compared.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
STF	Information on products you have emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS	The products that you have recently viewed.
WISHLIST	An encrypted list of products added to your Wishlist.

THIRD-PARTY COOKIES

Some cookies on our Website may be placed by third parties. These third parties include providers of analytical services, advertising networks, and social media platforms (e.g., Google, Facebook, Instagram, etc.). These third parties have their own privacy and cookie policies, which we encourage you to review. We do not have control over the information collected by these third-party cookies.

CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.