About Us

Now in our eighth year....

Looking for that super sparkly party dress or those Insta-worthy heels? You’ve come to the right place. At Pink Boutique, we make it our mission to bring you the latest and greatest fashion. We’re all about those smokin’ hot styles which will get you noticed for all the right reasons.


Founded in 2012 by our very own boss babe, Alice Hall, PB has evolved rapidly over the last six years and it just keeps getting bigger and better. From what started as an investment of £90 on eBay, that initial pack of six dresses has grown into the daily shipping of 2000 garments from our warehouse. The rest is history!


After graduating from university with a journalism degree, Alice found herself struggling to land a relevant job in the North East and discovered there was a real gap in the market for selling ultra glam going out dresses at competitive prices. Taking inspiration from her hometown and party city of Newcastle, Alice really tuned into her target customer base and used social media to spread the word about everything the brand stands for.


Whether you’re shopping for head turning occasion dresses, slayin’ separates or those must-have basics, you’ll find that 24/7 glam just a click away.


Pink Boutique Ltd is a registered UK company number 7941267. VAT number: 1373 107 35. Registered office: Unit 2 Shelley Road, Newburn Industrial Estate, Newcastle Upon Tyne, NE15 9RT.