About Us

WHO WE ARE

We’re Pink Boutique – the home of 24/7 glam. Born in the heart of the North East of England, we’re a female-founded fashion brand that lives for sparkle and statement style. From humble beginnings to serving glam girls around the world, we’ve stayed true to one thing: delivering unreal fashion with attitude.

WHAT WE DO

We bring affordable, trend-led glam straight to your doorstep. Whether it’s show-stopping party dresses, killer heels, or chic loungewear, every piece is handpicked by our in-house team of buyers to make you look – and feel – unreal. If it doesn’t turn heads, it’s not PB.

WHO WE’RE FOR

She’s confident, bold, and the first on the dancefloor. Whether she’s out-out or chilling in comfies, the Pink Boutique girl is always the main character. She doesn’t do basic – she does glam, and she’s never afraid to stand out.

OUR STORY

It all started back in 2012 with just £90 and a pack of six dresses on eBay. Alice, our founder, spotted a gap in the market for affordable glam and ran with it. Joined by her mum Julie, PB grew from a side hustle to a powerhouse shipping thousands of orders every day. Now? We’re a global fashion destination with glam at the core of everything we do.

WHY PB?

Because glam is more than just a look – it’s a lifestyle. We drop hot new styles constantly, offer super-fast delivery, always offer super-stretch, flattering fabrics, and keep things accessible so you can always treat yourself to glam. Once you shop with PB, there’s no going back.